Nikon is Sorry That the Z7 Selling Out Before Release

Nikon has apologised to customers over the availability of its new Z 7 full-frame mirrorless camera, following their recent unveiling last week.

Following their popularity, huge pre-order numbers mean the camera will be out of stock on the date of its official release, September 27th.

So far it is looking like store retail availability will be incredibly sparse, whilst customers who have also pre-ordered may face delays beyond the 27th. Although Nikon is supposedly producing 20,000 Z 7 units per month at its factory in Japan, this will not be enough to satisfy a hungry consumer demand for the new full-frame mirrorless system.

In addition, the all-new lightweight 500mm f/5.6E ‘super-telephoto’ lens will likely be unavailable, due to equal enthusiasm for the unique product.

A translated press release from Nikon states:

“We deeply apologize for causing serious inconveniences to our concerned parties, including customers who are looking forward to products. We will make every effort to deliver it as soon as possible to meet your expectations, so we appreciate your kind understanding.”

Here is a full list of the impacted products below:

  • Nikon Z 7.
  • Nikon Z 7 24-70mm kit.
  • Nikon Z 7 24-70mm kit + FTZ kit.
  • Nikon Z 7 FTZ kit.
  • NIKKOR Z 35mm f/1.8 S lens.
  • NIKKOR 500mm f/5.6 E PF ED VR

The trouble seems to mirror Nikon’s release of the D850 digital SLR, which was similarly sold out prior to its release and is still out of stock at major retailers including Amazon. This could potentially result in equal delays for the Z7 and associated products, with stock shortages lasting for what could be months.

If you’re interested, some suggest pre-ordering to avoid disappointment, then returning the camera if it isn’t up to scratch.

The Z 7 is the leader in the unveiling of Nikon’s Z series, focusing on high-resolution imaging and unparalleled autofocus abilities. Alongside is the release of the Z 6, which instead prioritises speed and low-light performance.


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Ed Carr is a Yorkshire-born landscape photographer and nature writer. Having spent his youth in the North Yorkshire Moors National Park, he takes any opportunity to don his hiking boots and head out, camera in hand. When not out taking pictures or hastily scribbling down his thoughts, Ed’s halfway up a hill out chasing after his dog, Hendrix.

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