Instagram Continues to Hide ‘Likes’ Globally

Instagram has revealed that its previous test of removing the number of ‘Likes’ being shown under a photo, restricted initially to Canada, is being expanded worldwide.

Some users will still be able to see the total number of Likes underneath a post, but there are now a number of accounts around the world that have been incorporated into this test phase.

Receiving likes on our Instagram images is a way for us to know that people are enjoying the part of our lives that we invite them to see. Unsurprisingly, there are mixed reactions to the new change that has recently been implemented by the platform.

Instagram tweeted earlier this week “starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”

The social media platform has assured its users that it is not trying to take away their livelihoods.

“We want your followers to focus on what you share, not how many likes your posts get,” Instagram said. “Only you will be able to see the total number of likes on your post.

“We understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.”

Some Instagram users, commonly known as influencers, and celebrities have shown their concern and anger about the new change.

“I’m not posting on IG this week cuz [sic] they removing the likes,” said singer Nicki Minaj. “Hmmmm what should I get into now? Think of all the time I’ll have with my new life.”

Other influencers see this measure as an attempt to take away advertising opportunities from them, and instead encouraging brands to use Instagram’s own advertising services.

There are some positive reactions to Instagram’s new idea, however. The change is expected to help tackle mental health issues on social media, and the negative repercussions it has on its millions of users.

Despite the mixed reactions from both the public and influencers alike, one thing stands clear. It looks as though this already extended test will continue to grow and is ultimately here to stay.


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