Hasselblad Announces World’s First Medium Format Mirrorless Camera

Camera manufacturer Hasselblad has been teasing us for a short while about an upcoming ‘game changer’ to its line-up. Today it did just that by unveiling the new Hasselblad X1D. It’s a medium format mirrorless camera, with a 50 megapixel CMOS sensor and ISO ranges from 100-25,600.

Not sure what the fuss is with regards to mirrorless cameras? Have a read of our tutorial Mirrorless vs. DSLR cameras.


Key Specifications

  • 50 megapixel CMOS sensor
  • 1080p/30 HD video
  • Weighs just 725 grams
  • 3″ 920k-dot touch screen and electronic viewfinder
  • Wi-Fi and GPS built-in
  • Dual SD slots
  • Takes XCD mount lenses
    • Camera launched alongside new 45mm f/3.5 and 90mm f/4.5 lenses with this mount
  • 2 frames per second shooting speed
  • Priced at $8,995 / £5,990 / €7,900

Press Release

hasselblad x1dHasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography. 

Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.

Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”

4349266455A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.

The Hasselblad X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP
Prices stated are exclusive of VAT.


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